A Customer Charter has been launched by Cements Industrial Group of Algeria (GICA) in partnership with the Research Center in Applied Economics for Development (CREAD), with a view to satisfying our customers’ expectations, anticipating their needs and conquering new market shares.
Our charter is a commitment of honour to our valued customers, who have contributed for many years to our success and to the consolidation of our position as leader in the cement industry on the national market.
The GICA Group is committed to providing an efficient “customer service” supported by commercial advisors.
We offer “concrete solutions” to the needs of the client, particularly in terms of accessibility to our commercial spaces and the simplification of our commercial procedures.
Based on the principle that the “Customer is King”, listening to the customer is at the heart of our new Sales and Marketing policy.
In this respect, the GICA Group commits all its subsidiaries to respecting their obligations towards customers and offering them the best possible welcome.
OUR FIVE GOLDEN RULES FOR HONOURING OUR COMMITMENTS :
- GAIN THE CLIENT’S TRUST
- RESPECT THE RULES OF COMMERCIAL PRACTICE
- LISTEN TO THE CLIENT
- COMMUNICATE WITH THE CUSTOMER
- OFFER CUSTOMERS INNOVATIVE PRODUCTS